Out of stock

Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely by Dan Ariely

Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

Why can a 50p aspirin do what a 5p aspirin can’t? If an item is free it must be a bargain, right? Why is everything relative, even when it shouldn’t be? How do our expectations influence our actual opinions and decisions?

In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

Book Author

SKU: 9780007256532 Category:

Suggested price: £5.79

Out of stock

Additional information

Book Author

Format

Paperback

Note

ISBN

0007256531

Condition

Used Good

Language

English

Pages

333

Year Published

2009

Publisher

Thorsons

Series

Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.